The second installment of Volkwagen’s Super Bowl advertising campaign was released Monday,skyrocketing to viral status overnight, and prompting claims it is “racist” in its depiction of the Jamaican culture. We couldn’t disagree more.
Charles Blow, a columnist for The New York Times, said on CNN that the ad was “Blackface with voices.”
The claim that it is racist is racist itself. The criticism ignores the fact that there are also caucasian Jamaicans. A point that some Jamaicans get:
The company said it tested the ad with consumers, including about 100 Jamaicans, and got no negative feedback. In the hours since the issue blew up…the company has gotten “many” positive comments from the public, including Jamaicans. “The response has been: ‘We get it. Accents don’t have a color.’“
On Monday, we pointed out the first video from the media buy, featuring Reggae legend (and Jamaican native) Jimmy Cliff, along with an assortment of last year’s viral video train wrecks. This second ad continues the Reggae theme quite effectively. It’s funny as hell.
Seriously, some people need to stop over-thinking every little thing, and expend a little more energy on REAL issues.
“You know what dis room needs? A smile.”
WATCH (and Get Happy…)